Endangered Rainforest Rescue: The Darién Gap

Endangered Rainforest Rescue is a women- and Indigenous-led nonprofit working to protect one of the planet's last remaining jaguar corridors in Panama's Darién Gap. This corridor serves as the only ecological bridge connecting North and South America, enabling the movement of wildlife, seeds, and cultures across continents for millennia. Today, it faces increasing pressure from deforestation, cattle ranching, and extractive industries, threatening both biodiversity and Indigenous communities.

Caroline Maxwell developed the partnership between Endangered Rainforest Rescue and Christie's, leading the campaign's strategic communications, media strategy, and creative direction. The initiative leveraged the platform of the global art market to raise awareness and support for one of the world's most significant conservation efforts.

Filmed between New York and Panama, the project combined founder Alexandra Climent's field research and firsthand documentation from the rainforest canopy with scientific context on biodiversity loss, habitat fragmentation, and Indigenous stewardship. The campaign sought to translate a complex conservation challenge into a compelling public narrative that could engage new audiences and inspire action.

The campaign culminated in a Christie's benefit auction and accompanying media initiative that raised funds for conservation efforts while introducing new audiences to the urgency of protecting the Darién corridor and its ecological significance.

Beyond the campaign, Caroline continues to support Endangered Rainforest Rescue's communications, fundraising, and partnership strategy as the organization works to protect one of the world's most important rainforest corridors.

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